• DUSKO KNEZEVIC We measure success by positive trends which came to life in the society through our business initiatives and projects thus making it a better place for the life of our citizens.
  • DUSKO KNEZEVIC We would like to actively contribute to the creation of self-sustainable trends for optimal standards in the fields of new technologies, green economy, as well as education and healthcare.
  • DUSKO KNEZEVIC Our destiny is cooperation – both among nations and different organisations.
  • DUSKO KNEZEVIC Think, act, create, share!


dusko knezevic_biografija 


Duško Knežević, PhD of Legal and Economic Studies at University of Belgrade, is the Founder and President of the Atlas Group. The Atlas Group was founded 25 years ago in Yugoslavia and it represents one of the most successful groups in the South-East Europe today. In 2010, World Finance magazine voted Atlas Group the best financial group in Montenegro and Atlas Bank, a member of the Group, the best bank in Montenegro. Under leadership of Knežević, Atlas Group has grown into an internationally acknowledged company, consisting  of 30 companies including banks, finance, real estate, construction, tourism, education, health and media. Furthermore,  Knežević is committed to building up strong business relationships and partnerships such as  Abu Dhabi Capital Group owned by Royal family from UAE, Bursa Istanbul, Mace London, Piraeus Bank, EBRD, Century 21 Real Estate, Turner Real Estate USA. He is the Founder and President of the board of two universities, in Montenegro and in Serbia: Mediterranean University - the first private university in Montenegro, and the Belgrade Banking Academy in Serbia.

Knežević has put prosperity and better living standards for our citizens at the core of the company’s mission. Knežević’s overall objective is to help establish sustainability and interdependence as policies for building a better society, by means of using synergy of Atlas Group diverse projects aimed at creating self-sustainable system for implementing innovative standards of economic and social empowerment of the society.

In 2010, Knežević became a member of the Clinton Global Initiative where he has been committed to help in finding solutions to the world's most pressing challenges: poverty, environment, health and education. Subsequently, he launched the Balkan Networking Initiative by organising the Inaugural Conference “Balkan Networking for Social Empowerment of South-Eastern Europe” in May 2011 in Montenegro, together with the Clinton Global Initiative and the Government of Montenegro. Knežević as member of the Clinton Global Initiative (CGI) launched also the initiative Podgorica - City of the Future, Energy Efficient Montenegro, as a public-private partnership with the City of Podgorica and EPCG.

For entrepreneurial and social engagement, Dr Duško Knežević  has been awarded by the Montenegrin Chamber of Commerce for innovation and he received the award ’Beogradski pobednik’  for extraordinary merits for development, improvement and international cooperation in 2013 by the Belgrade Chamber of Commerce.
Dr Duško Knežević is involved in the dialogue between politicians and businessmen within the Centre for Global Dialogue and Cooperation (CGDC) in Vienna, which aims to support developing countries in the transformation into an efficient, competent and stable partners in Europe and worldwide.

Knežević is actively oriented towards society improvements, mostly helping vulnerable groups of society. According to him, humanity is one of the greatest virtues that contributes to the healthy functioning of each community. He has been showing his care for others and the whole society for years. For that reason in 2010, Knežević founded the Atlas Foundation dedicated to the creation of new societal values and economic empowerment of citizens through enhancement of corporate social responsibility and business philanthropy. Through Atlas Foundation, Knežević would like to contribute to the world’s most pressing challenges such as: education, health, environment, regional cooperation, women empowerment and new technologies.

Knežević shows his social commitment through awarding Atlas scholarships to the best students of Montenegrin universities for thirteen years in a row, thus recognizing the effort and hard work of youth and provides them with the support and affirmation on their way to independence and thus making long-term investments in the successful future of Montenegro.  
In order to improve the quality of education and social inclusion and to create the modern environmental conditions, Atlas Group started a charity project “We appreciate the knowledge – we invest in education”. Within the framework of this humanitarian action, Atlas Group has donated valuable equipment and rich literature oeuvre to the public institutions of general social interest - kindergartens, elementary schools, libraries and Resource Centre for Children and Youth “Podgorica”. 
Dr Knežević philanthropic activities are oriented towards improving the health standards of the Montenegrin society.  At the Conference “Balkan Networking for Social Empowerment of South-Eastern Europe” in May 2011, organized by the Atlas Foundation and the Government of Montenegro and in partnership with the Clinton Global Initiative, a part of the donations was spent on buying equipment for the children hospital in Podgorica. Atlas Group has donated funds for the purchase of the latest modern equipment for the diagnosis of tuberculosis infection to the Special Hospital for pulmonary disease "Dr Jovan Bulajić” in Brezovik.

It has been 25 years since Knežević has steadily expanded the Atlas Group’s range of interests. Atlas Group presently consists of 30 companies including banks, finance, real estate, construction, tourism, education, health and media. Atlas Group is the majority owner of the Montenegro Stock Exchange. In addition to this, Knežević is also the founder of Atlas Capital Forex.

Some of the major members of the Atlas Group are the following: Atlas Bank, Montenegro Stock Exchange, Mediterranean University, Atlas Fund, Atlas Life, Atlas Pensions, Atlas Invest Montenegro, Atlas Television, Meljine Hospital and Atlas Foundation.

Under his leadership, Atlas Group has grown into an internationally acknowledged company that now includes Atlas Capital Financial Services in Cyprus, Atlas Capital in London, FSA regulated company in UK and ABM Bank in Russia.

Business culture of Atlas Group implies corporate responsibility approach. The Group conducts its business and achieves goals in a way that reflects its values and links business decisions to ethical, social and ecological principles.

One of the first projects realised within the initiative Podgorica - City of the Future (project realised as Commitment to Action with Clinton Global Initiative) is the construction of residential business building Atlas Capital Centre in Podgorica according to the highest efficiency standards, which also promotes the new model of buildings that greatly integrate principles of green building and environmental protection. This building is one of the biggest projects of that kind in South-East Europe, built in collaboration with Capital Investments, a company owned by the Abu Dhabi royal family.

Dr Duško Knežević is a member of the Managing Board of the SUMMIT100 Business Leaders of Southeast Europe and also the only representative from Montenegro. SUMMIT100 is the first and unique gathering of this kind in the region, designed to be strong, cohesive voice of future economic cooperation and to make a contribution toward improving relations and quality of life in the region. Knežević was the host of the 2nd SUMMIT100 Business Leaders of Southeast Europe: A New Deal for a New Age, which was held on May 23 and 24, 2013 in Budva. The result of 2nd SUMMIT100 was the establishment of a regional construction consortium Fenix. At the SUMMIT100 in Budva, seven Montenegrin companies: Atlas Invest, Atena Bohor, Cijevna Commerce, Čelebić, Mi Rai Group, Normal Company and Zetagradnja joined the regional consortium Fenix, made up of over 70 companies from Serbia, Slovenia and Bosnia and Herzegovina.


Knežević graduated finance and banking at the Faculty of Economics, University of Belgrade. There he completed his Master degree also in finance and banking. He finished his PhD entitled:  “Legal and Economic Prerequisites for the Sustainability of Pension Insurance System” at the Faculty of Law, University of Belgrade.  Thereafter, he obtained the title of a doctor for legal and economic studies.  

Owing to his dedication to science and education and recognizing the need for development new high academic institutions in our region, Knežević started to largely invest in education. Knežević is the founder and president of the board of two universities, in Montenegro and in Serbia: Mediterranean University - the first private university in Montenegro and the Belgrade Banking Academy in Serbia.

The objective of establishing Mediterranean University was to contribute to the improvement of education in Montenegro and the region as well. Increasing the number of qualified and skilled citizens will secure our way to a prosperous future with benefits and better living standards for each individual and the whole society in general.  Currently, Mediterranean University is composed of six units: Faculty of Tourism, Hotel and Trade Management Bar, Faculty of Business Studies "Montenegro Business School", Faculty of Visual Arts, Faculty of Information Technology, Faculty of Foreign Languages and Faculty of Law.

Knežević lectures in finance-related subjects at the Union University and he has been constantly publishing economy related paper works, articles and books.

Atlas Foundation, Mediterranean University and FCG Finnish Consulting Group signed, on 6 June 2013 in Podgorica, a Memorandum of Understanding for the purpose of creating, developing and implementing projects aimed at raising the level of higher education, science and research, development and innovation work in Montenegro.

 In line with efforts to create a realistic, sustainable and measurable change in education systems, Dr Knežević joined the heads of governments, ministers, entrepreneurs, leaders of non-governmental organizations and youth groups at the Global Education and Skills Forum which was held on March 14 -17 in Dubai.

Knežević always expressed his enormous affinities for sports. As a youngster he showed huge talent for basketball, so he started to train in Basketball Club “Ljubović” and “Zeta” and then in junior team of Belgrade “Partizan”, but his sports career was interrupted by an injury. He then committed to enforcing the rules and maintaining the order of the game and, as a student, he reached the federal list of basketball referees. 

Although mostly devoted to basketball, Knežević made his first steps as a sport official in water polo. He became a president of Water polo Club “Crvena zvezda” in 1992.  Knežević at the same time actively participated in the work of the Board of Directors of Water polo Federation of Yugoslavia, and he led as a director the water polo representation of FRY at the Olympic Games in Atlanta 1996.

At the beginning of 2000, Knežević was very active in basketball:  he was at once President of Basketball Club “Atlas”, Member of Board of Basketball Federation of Serbia and Montenegro and President of Board of Company EP 2005 (founded for the needs of organization of European premiership in Belgrade, Podgorica, Novi Sad and Vršac). 

Through companies and trademarks of Atlas Group business system, he regularly sponsors the most successful clubs and the most significant sport manifestations. Thus the name of Atlas Group, Atlas Bank and Aqua Monta is related to the successes of female handball players and male volleyball players “Budućnost”, basketball teams of “Budućnost”, “Mornar”, “Lovćen”, football teams “Budućnost” and “Zeta”, water polo team “Budvanska rivijera”, as well as to various sports manifestations, such as the traditional Podgorica marathon.

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