• DUSKO KNEZEVIC We measure success by positive trends which came to life in the society through our business initiatives and projects thus making it a better place for the life of our citizens.
  • DUSKO KNEZEVIC We would like to actively contribute to the creation of self-sustainable trends for optimal standards in the fields of new technologies, green economy, as well as education and healthcare.
  • DUSKO KNEZEVIC Our destiny is cooperation – both among nations and different organisations.
  • DUSKO KNEZEVIC Think, act, create, share!

Knežević always expressed his enormous affinities for sports. As a youngster he showed huge talent for basketball, so he started to train in Basketball Club “Ljubović” and “Zeta” and then in junior team of Belgrade “Partizan”, but his sports career was interrupted by an injury. He then committed to enforcing the rules and maintaining the order of the game and, as a student, he reached the federal list of basketball referees. 

Although mostly devoted to basketball, Knežević made his first steps as a sport official in water polo. He became a president of Water polo Club “Crvena zvezda” in 1992.  Knežević at the same time actively participated in the work of the Board of Directors of Water polo Federation of Yugoslavia, and he led as a director the water polo representation of FRY at the Olympic Games in Atlanta 1996.

At the beginning of 2000, Knežević was very active in basketball:  he was at once President of Basketball Club “Atlas”, Member of Board of Basketball Federation of Serbia and Montenegro and President of Board of Company EP 2005 (founded for the needs of organization of European premiership in Belgrade, Podgorica, Novi Sad and Vršac). 

Through companies and trademarks of Atlas Group business system, he regularly sponsors the most successful clubs and the most significant sport manifestations. Thus the name of Atlas Group, Atlas Bank and Aqua Monta is related to the successes of female handball players and male volleyball players “Budućnost”, basketball teams of “Budućnost”, “Mornar”, “Lovćen”, football teams “Budućnost” and “Zeta”, water polo team “Budvanska rivijera”, as well as to various sports manifestations, such as the traditional Podgorica marathon.

Back to Top